Department • S reveals the Ultimate BMW Experience

Who would have thought getting your car serviced could be so enjoyable? When Hornsby BMW asked us to showcase their dealership, we gave the project the ultimate treatment.

Joy is at the heart of all they do at Hornsby BMW, so in a world where Guests are more interested in buying ‘experiences’ than products, we decided to humanize the Guest experience and reveal what Hornsby BMW stands for, not just what they sell.

From their warm concierge greeting, barista-made coffee and luxurious lounges, to the special attention to detail of their sales and service team, the emotion was brought to life in little moments of joy.

With an ‘access all areas’ pass to the multi-storey Waitara facility, our talented team scripted, directed, shot, and produced the content – even the budget made our client jump for joy.