Hornsby BMW was in the process of building a brand new, purpose built showroom and tasked us with developing their own personal, premium brand design, to suit. The new design includes a sophisticated pattern, originating from the front grille of a BMW vehicle. This contemporary design flows consistently through their marketing collateral, social media content and even onto the glass wall of their new conference room. A major element in the new dealership brand development was the creation of their ‘Road to the Sale’ training folder. A comprehensive document including everything a new employee needs to know about working at Hornsby BMW. Our team worked through the whole process from copywriting and design, through to print production.