The City of Parramatta Marketing Team engaged local advertising agency Department-S to develop a new winter promotional theme.The brief was a winter theme for an active and growing city that would involve businesses and the community to participate and discover all that the city of Parramatta has to offer. “Share Our Warmth” answered the brief with a strong emotional appeal and a call to action to get involved.The new theme will be integrated with a series of fresh contemporary designs. A comprehensive media and marketing mix will carry the theme.