Tyres4U has been one of Australia’s most respected tyre importers and distributors for over 30 years. Their vision for the future is to be the tyre and wheel industry leader in digital transformation.

The first step in their transformation was to look the part. That’s where we came in. Our strategy was to honour Tyres4U’s rich heritage by breathing new life into what existed rather than changing it. We tweaked the logo, refreshed the colour palette, and created a plethora of new printed collateral and digital assets.

The refreshed branding was showcased in an updated Brand Guide designed to ensure a consistent look, feel, and tone of voice in everything Tyres4U rolls out.

Even though the intention was an evolution, the results feel like a revolution.